Monday February 8, 2010 08:54
Make Better Decisions After Using Data Analytics
Posted by Roger Powell as Uncategorized
Most companies these days resort to data analytics and data mining to sort through otherwise huge amounts of data to discover the different patterns and relationships that might be hidden from casual research. This kind of usable information can help companies and scientific organizations make decisions or support suppositions based on solid facts.
There are a couple differences between data analytics and data mining, though both processes are necessary to make the best decisions possible. By incorporating both of these processes it will be much easier to transform raw data into usable information.
Data analytics has a different focus than data mining. Whereas data mining is about sorting through large data sets, data analytics is specifically focused on drawing conclusions that are based on the information that has been gathered. This can help companies better understand spending trends or how customers use a website and make the decisions that will take advantage of behavioral patterns.
The process used in data analytics follows a basic pattern. It begins with cleaning the data to eliminate errors and mistakes. This can often be taken care of at the data entry state. Then comes the initial analysis to assess the quality of the data. After that the data must be applied to the initial question to see if an answer can be found. If the answers remain hidden, further analysis and reporting can be done.
Data mining, on the other hand, usually employs some complex software to sort through the massive amounts of data that may be collected in order to identify relationships or patters that often go unnoticed. The data sample must be representative of the whole data set, but this is a good way to find the most useful data available.
Data mining looks for certain kinds of patterns and relationships. More specifically, it will look for associations (connections between certain events in customer or subject behavior), or sequences or patters (one event leading to another). When there is a large amount of data, these patterns and relationships can be hard to spot without using some kind of software system to highlight them.
Then, once these patterns have been highlighted, the data mining process will carefully classify the information and cluster it into related groups of facts. It will even provide forecasts for future patterns. This kind of information can be invaluable for most companies.
Data analytics and data mining are two integral processes of the business world and the scientific research industry. With the right information at your disposal, you will be able to make the best decisions for the company or produces the conclusions that are supported by the facts.
Are you interested in data analytics for your company there are many options out there for you. Data mining can be very beneficial for your company needs. Get a totally unique version of this article from our article submission service
Tags: computers, computers and internet, data analytics, general, Information technologies, Uncategorized